Ronaldo’s marketingbedrijf laat UFC vechters vallen

In een persbericht geeft het bedrijf aan te stoppen met hun M.M.A. vechters en zegt de samenwerking met de UFC op. De reden hiervoor heeft alles te maken met de Reebok deal. Door de deal wordt het voor hun heel moeilijk om de juiste sponsors te zoeken omdat veel sponsors graag hun merk willen terug zien tijdens een gevecht. Iets wat nu niet meer mogelijk is. 

Hieronder hun officiële persbericht:

We announce that, from this date, 9ine Sports & Entertainment withdraws from any negotiations involving the UFC, its events or fighters. The agency does not believe in the new model adopted by the company in attracting sponsorship and believes that this directly hurts all athletes from the organization, and also the companies that supported and backed the UFC for many years.

The history between 9ine and UFC is old. We were the first sports and entertainment marketing agency to dive right into projects proposed by the company. We were also pioneers while working the image of fighters like Anderson Silva, Junior dos Santos and most recently Vitor Belfort. All champions and references in their categories.

But not only from business becomes a big company. We have principles based on the vision of a former athlete and sports fan. Our president, Ronaldo Nazario, does not tolerate seeing an organization change its sponsorship funding rules and fighter remuneration -- arbitrarily -- without taking a stand.

Therefore, 9ine leaves the ‘UFC business' while taking a stand as to what we believe is unfair to athletes, true warriors who make a living with MMA. To them, we wish every success and wisdom to deal with the difficulties that lie ahead.